TheUnlock™ goes live!

01/09/2025

Two years of successful innovation collaborations, repositioned to reflect what clients have said they most value!

After two years of successfully delivering independent innovation consulting services to clients worldwide under his own name, seasoned innovator Ben Strutt has founded TheUnlock™.

"This rebrand reflects the value clients consistently highlight about working with me: the transformative impact of supplementing internal innovation initiatives with an external facilitator and subject matter expertise - a fresh set of eyes and ears!"

One recent client said;

'You helped us really question everything about today's world and start with the consumer needs and the basic principles of innovation to build an empirical framework with which to discover and test new ideas and theories.'

Innovation Director, R&D. $bn brand-owning Global Consumer Packaged Goods Business. Confidential 2025 Collaboration

Whether working within corporate or start-up teams, common roadblocks to experimental agility and making breakthrough progress follow similar themes: a wall of short-term priorities, an incremental mindset, rigid processes, established brand architectures, and ambition that is often constrained by today's competitive environment.

These factors can contribute to a gap emerging between aspiration and execution, leaving the longer-term innovation funnel empty.

TheUnlock™ aims to close this gap through structured, collaborative partnerships.

The new strapline "Together, we are TheUnlock™" is an explicit recognition of the expertise, creativity, and assets that already define a client team - you know your brand and business better than anyone - while also emphasizing the power of supplementing that team with an external perspective to help chart a clear path forward.

The company serves a global client base through bespoke in-person and virtual innovation journeys. Find out more at www.theunlock.co.uk

'TheUnlock' is the trading name of Unlock Enterprises Ltd.