The Unlock quoted in the Guardian

Ben was delighted to be asked to contribute to this article in The Guardian online!

The article relates to a breakthrough learning resource for innovators and entrepreneurs, the so-called 'Museum of Failure' which is headed for the UK!

The Museum of Failure (MOX) is a curated, globally touring exhibition showcasing over 150 failed products and services to promote learning from innovation mistakes. Created by Dr. Samuel West, it highlights that innovation requires risk-taking and inevitable failure en-route to success. It aims to destigmatize failure by showing that global brands are as susceptible to getting things wrong as start-ups, but highlights how addressing set-backs with the right mindset can often lead to breakthrough pivots!

One of The Guardian's reporters had heard about the innovation coaching initiatives Ben and a US-based entrepreneurship coaching team were delivering, which includes topics such as embracing experimental failure to enhance innovation culture, and the importance of a learning mindset to pushing boundaries and achieving breakthrough outcomes.

The workshops are based on the story of little-known Silicon Valley tech start-up, General Magic, visionary pioneers of the first smart-phone, as told in the docu-movie of the same title.

The Museum of Failure will make its first-ever UK exhibition appearance in February at Packaging Innovations & Empack 2026.

Further References:

The stat quoted in the article; '42%', is in fact the proportion of start-up failures due to "no market need". With the odds of success already stacked against them, it is vital that entrepreneurs do not overlook the importance of serving a meaningful insight and building a differentiated value proposition! https://www.statista.com/chart/11690/the-top-reasons-startups-fail/

Data from an analysis of start-up "post-mortem" reports conducted by CB Insights and widely cited in articles and reports from various sources, including references in content from Statista and Harvard Business Review (HBR). 

More on General Magic https://www.generalmagicthemovie.com/

General Magic the Movie Trailer